https://www.mqelle.com/blog Discover actionable insights on AI-powered marketing, positioning, content strategy, and automation. We help B2B leaders scale smarter with modular, expert-driven marketing advice. en Mon, 19 Jan 2026 17:43:36 GMT 2026-01-19T17:43:36Z en https://www.mqelle.com/blog/stop-winging-it-why-60-of-marketers-are-flying-blind-without-a-content-strategy <div class="hs-featured-image-wrapper"> <a href="https://www.mqelle.com/blog/stop-winging-it-why-60-of-marketers-are-flying-blind-without-a-content-strategy" title="" class="hs-featured-image-link"> <img src="https://www.mqelle.com/hubfs/3.png" alt="Stop Winging It: Why 60% of Marketers Are Flying Blind Without a Content Strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Most marketing teams aren’t failing because they lack talent.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.mqelle.com/blog/stop-winging-it-why-60-of-marketers-are-flying-blind-without-a-content-strategy" title="" class="hs-featured-image-link"> <img src="https://www.mqelle.com/hubfs/3.png" alt="Stop Winging It: Why 60% of Marketers Are Flying Blind Without a Content Strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Most marketing teams aren’t failing because they lack talent.</p> <img src="https://track.hubspot.com/__ptq.gif?a=48954841&amp;k=14&amp;r=https%3A%2F%2Fwww.mqelle.com%2Fblog%2Fstop-winging-it-why-60-of-marketers-are-flying-blind-without-a-content-strategy&amp;bu=https%253A%252F%252Fwww.mqelle.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 19 Jan 2026 17:43:36 GMT https://www.mqelle.com/blog/stop-winging-it-why-60-of-marketers-are-flying-blind-without-a-content-strategy 2026-01-19T17:43:36Z Sarena Brown https://www.mqelle.com/blog/the-bridge-between-product-marketing-demand-gen-content-strategy <div class="hs-featured-image-wrapper"> <a href="https://www.mqelle.com/blog/the-bridge-between-product-marketing-demand-gen-content-strategy" title="" class="hs-featured-image-link"> <img src="https://www.mqelle.com/hubfs/2-2.png" alt="The Bridge Between Product Marketing + Demand Gen = Content Strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Most companies treat content as a downstream activity.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.mqelle.com/blog/the-bridge-between-product-marketing-demand-gen-content-strategy" title="" class="hs-featured-image-link"> <img src="https://www.mqelle.com/hubfs/2-2.png" alt="The Bridge Between Product Marketing + Demand Gen = Content Strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Most companies treat content as a downstream activity.</p> <img src="https://track.hubspot.com/__ptq.gif?a=48954841&amp;k=14&amp;r=https%3A%2F%2Fwww.mqelle.com%2Fblog%2Fthe-bridge-between-product-marketing-demand-gen-content-strategy&amp;bu=https%253A%252F%252Fwww.mqelle.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 19 Jan 2026 17:30:44 GMT https://www.mqelle.com/blog/the-bridge-between-product-marketing-demand-gen-content-strategy 2026-01-19T17:30:44Z Sarena Brown https://www.mqelle.com/blog/how-to-ship-abm-campaigns-8x-faster-with-ai <div class="hs-featured-image-wrapper"> <a href="https://www.mqelle.com/blog/how-to-ship-abm-campaigns-8x-faster-with-ai" title="" class="hs-featured-image-link"> <img src="https://www.mqelle.com/hubfs/1.png" alt="How to&nbsp;Ship ABM Campaigns 8x Faster with AI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>In July 2023, while everyone was buzzing about ChatGPT, I was introduced to something that would completely transform my marketing workflow. A trusted colleague connected me with Elaine Zelby, co-founder of <span style="color: #ffffff;"><a href="https://www.tofuhq.com/" style="color: #ffffff;">Tofu</a></span>, and after seeing it in action, I was genuinely blown away by its potential to save marketing teams countless hours.</p> <h2></h2> <div class="hs-featured-image-wrapper"> <a href="https://www.mqelle.com/blog/how-to-ship-abm-campaigns-8x-faster-with-ai" title="" class="hs-featured-image-link"> <img src="https://www.mqelle.com/hubfs/1.png" alt="How to&nbsp;Ship ABM Campaigns 8x Faster with AI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>In July 2023, while everyone was buzzing about ChatGPT, I was introduced to something that would completely transform my marketing workflow. A trusted colleague connected me with Elaine Zelby, co-founder of <span style="color: #ffffff;"><a href="https://www.tofuhq.com/" style="color: #ffffff;">Tofu</a></span>, and after seeing it in action, I was genuinely blown away by its potential to save marketing teams countless hours.</p> <h2></h2> <img src="https://track.hubspot.com/__ptq.gif?a=48954841&amp;k=14&amp;r=https%3A%2F%2Fwww.mqelle.com%2Fblog%2Fhow-to-ship-abm-campaigns-8x-faster-with-ai&amp;bu=https%253A%252F%252Fwww.mqelle.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 27 Mar 2025 12:38:59 GMT https://www.mqelle.com/blog/how-to-ship-abm-campaigns-8x-faster-with-ai 2025-03-27T12:38:59Z Sarena Brown